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Taken from KeelyNet BBS (214) 324-3501
Sponsored by Vangard Sciences
PO BOX 1031
Mesquite, TX 75150
April 4, 1991
SPUD.ASC
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This article is from ComputerWorld - April 1, 1991
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Pay-up time for Shareware
by Patrician Keefe
Guilt over unregistered shareware use was the impetus behind SPUD
March 17 was SPUD day, in case you didn't know, and we're not
talking about the butter-laced carbs St. Patrick's Day partiers wash
down with green beer.
Early reports indicated that SPUD, or Shareware Pay-Up Day, was
probably not as popular as was the wearing of the green. But it may
pack some punch in the long run if the Association of Shareware
Professionals (ASP) decides to put some effort into publicizing it
as an annual event.
SPUD is the fruit of the fertile mind of shareware user Paul Pease,
a high-technology writer and planner based in Palo Alto, Calif. The
idea, he said, was to spur guilt-ridden, unregistered shareware
users into writing some long overdue checks.
Pease is not talking big bucks per individual user. Shareware
ranges from $10 to $200 for a full-fledged package. Some purveyors
don't even charge. "There's one guy who has 'smileware.' Payment
consists of smiling at someone. Another guy has 'beerware.' He
only asks that you have a beer and send him a postcard saying so."
Pease chuckled.
Money adds up
If enough satisfied users register after trying out their software
for 30 days, it can add up to significant income for individual
shareware authors.
ASP President Paul Mayer, who also heads up Zpay Payroll Systems,
Inc. in St. Petersburg, Florida, said he has made enough money from
shareware to quit his onetime "day job," buy a spacious house in
Florida and, on some days, sit poolside answering support questions.
Data Storm Technologies, Inc., with its ProComm product, and
ButtonWare, Inc., each had more than $3.5 million in revenue last
year. Mayer added.
Successes like these come despite the fact that ASP members
estimated that a paltry 1% to 10% of users of their packages ever
bother to register. Users of business programs are the most likely
to pay.
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Until now, the ASP never thought to designate a SPUD of its own. In
fact, the group has specific rules against what Mayer calls
"nagware." One such example of nagware is having a screen pop up
every five minutes demanding payment.
"Mostly what we worry about are those who do register. We want to
give them the best service possible," he said. Because most
shareware providers do not advertise, except through bulletin boards
and the occasional shareware catalog, Mayer figures that a better
product means more registrations. He will even service
nonregistered users who call in with questions, reasoning that they
will either register on the spot or tell their friends, some of whom
might ante up.
"There's no pressure. We just hope people will respect our quality
and effort and provide some reimbursement," Mayer explained.
However, SPUD has Mayer thinking.
"It was a great idea; it just needs more publicity," he said, adding
that the ASP is thinking about making it an annual event.
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If you have comments or other information relating to such topics
as this paper covers, please upload to KeelyNet or send to the
Vangard Sciences address as listed on the first page.
Thank you for your consideration, interest and support.
Jerry W. Decker.........Ron Barker...........Chuck Henderson
Vangard Sciences/KeelyNet
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