diff --git a/hugolib/content_factory.go b/hugolib/content_factory.go
index 109e988b1..36cb29e63 100644
--- a/hugolib/content_factory.go
+++ b/hugolib/content_factory.go
@@ -114,7 +114,7 @@ func (f ContentFactory) CreateContentPlaceHolder(filename string, force bool) (s
 	// the paths correct.
 	placeholder := `---
 title: "Content Placeholder"
-_build:
+build:
   render: never
   list: never
   publishResources: false