Experimental AsciiDoc support with external helpers

See #470

 * Based on existing support for reStructuredText files

 * Handles content files with extensions `.asciidoc` and `.ad`

 * Pipes content through `asciidoctor --safe -`.
   If `asciidoctor` is not installed, then `asciidoc --safe -`.

 * To make sure `asciidoctor` or `asciidoc` is found, after adding
   a piece of AsciiDoc content, run `hugo` with the `-v` flag
   and look for this message:

        INFO: 2015/01/23 Rendering with /usr/bin/asciidoctor ...

Caveats:

 * The final "Last updated" timestamp is currently not stripped.

 * When `hugo` is run with `-v`, you may see a lot of these messages

        INFO: 2015/01/23 Rendering with /usr/bin/asciidoctor ...

   if you have lots of `*.ad`, `*.adoc` or `*.asciidoc` files.

 * Some versions of `asciidoc` may have trouble with its safe mode.
   To test if you are affected, try this:

        $ echo "Hello" | asciidoc --safe -
        asciidoc: ERROR: unsafe: ifeval invalid
        asciidoc: FAILED: ifeval invalid safe document

   If so, I recommend that you install `asciidoctor` instead.

Feedback and patches welcome!

Ideally, we should be using https://github.com/VonC/asciidocgo,
@VonC's wonderful Go implementation of Asciidoctor.  However,
there is still a bit of work needed for asciidocgo to expose
its API so that Hugo can actually use it.

Until then, hope this "experimental AsciiDoc support through external
helpers" can serve as a stopgap solution for our community. :-)

2015-01-30: Updated for the replaceShortcodeTokens() syntax change
2015-02-21: Add `.adoc` extension as suggested by @Fale

Conflicts:
	helpers/content.go

helpers/general_test.go

@@ -15,6 +15,9 @@ func TestGuessType(t *testing.T) {
 		{"md", "markdown"},
 		{"markdown", "markdown"},
 		{"mdown", "markdown"},
+		{"asciidoc", "asciidoc"},
+		{"adoc", "asciidoc"},
+		{"ad", "asciidoc"},
 		{"rst", "rst"},
 		{"html", "html"},
 		{"htm", "html"},