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+We help ambitious businesses grow by getting more of the customers they want.
+
+Our new site runs quickly, anywhere in the world, regardless of internet connectivity.
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+The site was built by [Tomango](https://www.tomango.co.uk)

docs/content/en/showcase/tomango/index.md

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+---
+
+title: Tomango
+
+date: 2018-05-04
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+description: "Showcase: \"Tomango site relaunch: Building our JAMstack site\""
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+siteURL: https://www.tomango.co.uk
+
+siteSource: https://github.com/trys/tomango-2018
+
+byline: "[Trys Mudford](http://www.trysmudford.com), Lead Developer, Tomango"
+
+---
+
+Hugo is our static site generator (SSG) of choice. It's **really quick**. After using it on a number of [client projects](/showcase/hartwell-insurance/), it became clear that our new site _had_ to be built with Hugo.
+
+The big benefit of an SSG is how it moves all the heavy lifting to the build time.
+
+For example in WordPress, all the category pages are created at runtime, generating a lot of database queries. In Hugo, the paginated category pages are created at build time - so all the computational complexity is done once, and doesn't impact the user at all.
+
+Similarly, instead of running a live, or even a heavily cached Instagram feed that checked for new photos on page load, we used IFTTT to flip the feature to work performantly. I've [written about it](https://www.trysmudford.com/blog/making-the-static-dynamic-instagram-importer/) in detail on my blog but in essence: IFTTT sends a webhook to a Netlify Cloud Function every time a photo is uploaded. The function scrapes the photo and commits it to our GitHub repo which triggers a Hugo build on Netlify, deploying the site immediately!
+
+Shortcodes allow copy editors to continue using WordPress-esque features, Markdown keeps our developers happy, and our users don't have any of the database overheads. It's win-win!
+
+---
+
+This is an extract from our [technical launch post](https://www.tomango.co.uk/thinks/tomango-progressive-web-app/).