diff --git a/config/privacy/privacyConfig.go b/config/privacy/privacyConfig.go
index e7bb1e25c..d4820396d 100644
--- a/config/privacy/privacyConfig.go
+++ b/config/privacy/privacyConfig.go
@@ -82,6 +82,11 @@ type Twitter struct {
 // Vimeo holds the privacy configuration settingsrelated to the Vimeo shortcode.
 type Vimeo struct {
 	Service `mapstructure:",squash"`
+
+	// If simple mode is enabled, only a thumbnail is fetched from i.vimeocdn.com and
+	// shown with a play button overlaid. If a user clicks the button, he/she will
+	// be taken to the video page on vimeo.com in a new browser tab.
+	Simple bool
 }
 
 // YouTube holds the privacy configuration settingsrelated to the YouTube shortcode.
diff --git a/config/privacy/privacyConfig_test.go b/config/privacy/privacyConfig_test.go
index 72ffb5467..5593872de 100644
--- a/config/privacy/privacyConfig_test.go
+++ b/config/privacy/privacyConfig_test.go
@@ -46,6 +46,7 @@ disable = true
 enableDNT = true
 [privacy.vimeo]
 disable = true
+simple = true
 [privacy.youtube]
 disable = true
 privacyEnhanced = true
@@ -69,7 +70,7 @@ simple = true
 	assert.True(pc.Twitter.Disable)
 	assert.True(pc.Twitter.EnableDNT)
 	assert.True(pc.Vimeo.Disable)
-
+	assert.True(pc.Vimeo.Simple)
 	assert.True(pc.YouTube.PrivacyEnhanced)
 	assert.True(pc.YouTube.Disable)
 }
diff --git a/tpl/tplimpl/embedded/templates.autogen.go b/tpl/tplimpl/embedded/templates.autogen.go
index dfcca7b27..ece776c4e 100644
--- a/tpl/tplimpl/embedded/templates.autogen.go
+++ b/tpl/tplimpl/embedded/templates.autogen.go
@@ -269,6 +269,41 @@ if (!doNotTrack) {
 <!-- Output all taxonomies as schema.org keywords -->
 <meta itemprop="keywords" content="{{ if .IsPage}}{{ range $index, $tag := .Params.tags }}{{ $tag }},{{ end }}{{ else }}{{ range $plural, $terms := .Site.Taxonomies }}{{ range $term, $val := $terms }}{{ printf "%s," $term }}{{ end }}{{ end }}{{ end }}" />
 {{ end }}`},
+	{`shortcodes/__h_simple_assets.html`, `{{ define "__h_simple_css" }}{{/* These template definitions are global. */}}
+{{- if not (.Page.Scratch.Get "__h_simple_css") -}}
+{{/* Only include once */}}
+{{-  .Page.Scratch.Set "__h_simple_css" true -}}
+<style>
+.__h_video {
+   position: relative;
+   padding-bottom: 56.23%;
+   height: 0;
+   overflow: hidden;
+   width: 100%;
+   background: #000;
+}
+.__h_video img {
+   max-width: 100%;
+   height: auto;
+   color: #000;
+}
+.__h_video .play {
+   height: 72px;
+   width: 72px;
+   left: 50%;
+   top: 50%;
+   margin-left: -36px;
+   margin-top: -36px;
+   position: absolute;
+   cursor: pointer;
+}
+</style>
+{{- end -}}
+{{- end -}}
+{{- define "__h_simple_icon_play" -}}
+<svg version="1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 61 61"><circle cx="30.5" cy="30.5" r="30.5" opacity=".8" fill="#000"></circle><path d="M25.3 19.2c-2.1-1.2-3.8-.2-3.8 2.2v18.1c0 2.4 1.7 3.4 3.8 2.2l16.6-9.1c2.1-1.2 2.1-3.2 0-4.4l-16.6-9z" fill="#fff"></path></svg>
+{{- end -}}
+`},
 	{`shortcodes/figure.html`, `<!-- image -->
 <figure{{ with .Get "class" }} class="{{.}}"{{ end }}>
     {{ if .Get "link"}}<a href="{{ .Get "link" }}"{{ with .Get "target" }} target="{{ . }}"{{ end }}{{ with .Get "rel" }} rel="{{ . }}"{{ end }}>{{ end }}
@@ -361,14 +396,37 @@ if (!doNotTrack) {
 {{- end -}}`},
 	{`shortcodes/vimeo.html`, `{{- $pc := .Page.Site.Config.Privacy.Vimeo -}}
 {{- if not $pc.Disable -}}
-{{ if .IsNamedParams }}<div {{ if .Get "class" }}class="{{ .Get "class" }}"{{ else }}style="position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;"{{ end }}>
-  <iframe src="//player.vimeo.com/video/{{ .Get "id" }}" {{ if not (.Get "class") }}style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" {{ end }}webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
+{{- if $pc.Simple -}}
+{{ template "_internal/shortcodes/vimeo_simple.html" . }}
+{{- else -}}
+{{ if .IsNamedParams }}<div {{ if .Get "class" }}class="{{ .Get "class" }}"{{ else }}style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden;"{{ end }}>
+  <iframe src="//player.vimeo.com/video/{{ .Get "id" }}" {{ if not (.Get "class") }}style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border:0;" {{ end }}webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
  </div>{{ else }}
-<div {{ if len .Params | eq 2 }}class="{{ .Get 1 }}"{{ else }}style="position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;"{{ end }}>
-  <iframe src="//player.vimeo.com/video/{{ .Get 0 }}" {{ if len .Params | eq 1 }}style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" {{ end }}webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
+<div {{ if len .Params | eq 2 }}class="{{ .Get 1 }}"{{ else }}style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden;"{{ end }}>
+  <iframe src="//player.vimeo.com/video/{{ .Get 0 }}" {{ if len .Params | eq 1 }}style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border:0;" {{ end }}webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
  </div>
 {{ end }}
+{{- end -}}
 {{- end -}}`},
+	{`shortcodes/vimeo_simple.html`, `{{ $id := .Get "id" | default (.Get 0) }}
+{{- $item := getJSON "https://vimeo.com/api/oembed.json?url=https://vimeo.com/" $id -}}
+{{ $class := .Get "class" | default (.Get 1) }}
+{{ $hasClass := $class }}
+{{ $class := $class | default "__h_video" }}
+{{ if not $hasClass }}
+{{/* If class is set, assume the user wants to provide his own styles. */}}
+{{ template "__h_simple_css" $ }}
+{{ end }}
+{{ $secondClass := "s_video_simple" }}
+<div class="{{ $secondClass }} {{ $class }}">
+{{- with $item }}
+<a href="{{ .provider_url }}{{ .video_id | safeHTMLAttr }}" target="_blank">
+{{ $thumb := .thumbnail_url }}
+{{ $original := $thumb | replaceRE "(_.*\\.)" "." }}
+<img src="{{ $thumb }}" srcset="{{ $thumb }} 1x, {{ $original }} 2x" alt="{{ .title }}">
+<div class="play">{{ template "__h_simple_icon_play" $ }}</div></a></div>
+{{- end -}}
+`},
 	{`shortcodes/youtube.html`, `{{- $pc := .Page.Site.Config.Privacy.YouTube -}}
 {{- if not $pc.Disable -}}
 {{- $ytHost := cond $pc.PrivacyEnhanced  "www.youtube-nocookie.com" "www.youtube.com" -}}
diff --git a/tpl/tplimpl/embedded/templates/shortcodes/__h_simple_assets.html b/tpl/tplimpl/embedded/templates/shortcodes/__h_simple_assets.html
new file mode 100644
index 000000000..4ba880613
--- /dev/null
+++ b/tpl/tplimpl/embedded/templates/shortcodes/__h_simple_assets.html
@@ -0,0 +1,34 @@
+{{ define "__h_simple_css" }}{{/* These template definitions are global. */}}
+{{- if not (.Page.Scratch.Get "__h_simple_css") -}}
+{{/* Only include once */}}
+{{-  .Page.Scratch.Set "__h_simple_css" true -}}
+<style>
+.__h_video {
+   position: relative;
+   padding-bottom: 56.23%;
+   height: 0;
+   overflow: hidden;
+   width: 100%;
+   background: #000;
+}
+.__h_video img {
+   max-width: 100%;
+   height: auto;
+   color: #000;
+}
+.__h_video .play {
+   height: 72px;
+   width: 72px;
+   left: 50%;
+   top: 50%;
+   margin-left: -36px;
+   margin-top: -36px;
+   position: absolute;
+   cursor: pointer;
+}
+</style>
+{{- end -}}
+{{- end -}}
+{{- define "__h_simple_icon_play" -}}
+<svg version="1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 61 61"><circle cx="30.5" cy="30.5" r="30.5" opacity=".8" fill="#000"></circle><path d="M25.3 19.2c-2.1-1.2-3.8-.2-3.8 2.2v18.1c0 2.4 1.7 3.4 3.8 2.2l16.6-9.1c2.1-1.2 2.1-3.2 0-4.4l-16.6-9z" fill="#fff"></path></svg>
+{{- end -}}
diff --git a/tpl/tplimpl/embedded/templates/shortcodes/vimeo.html b/tpl/tplimpl/embedded/templates/shortcodes/vimeo.html
index 77dceed3d..2929aa4ab 100755
--- a/tpl/tplimpl/embedded/templates/shortcodes/vimeo.html
+++ b/tpl/tplimpl/embedded/templates/shortcodes/vimeo.html
@@ -1,10 +1,14 @@
 {{- $pc := .Page.Site.Config.Privacy.Vimeo -}}
 {{- if not $pc.Disable -}}
-{{ if .IsNamedParams }}<div {{ if .Get "class" }}class="{{ .Get "class" }}"{{ else }}style="position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;"{{ end }}>
-  <iframe src="//player.vimeo.com/video/{{ .Get "id" }}" {{ if not (.Get "class") }}style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" {{ end }}webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
+{{- if $pc.Simple -}}
+{{ template "_internal/shortcodes/vimeo_simple.html" . }}
+{{- else -}}
+{{ if .IsNamedParams }}<div {{ if .Get "class" }}class="{{ .Get "class" }}"{{ else }}style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden;"{{ end }}>
+  <iframe src="//player.vimeo.com/video/{{ .Get "id" }}" {{ if not (.Get "class") }}style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border:0;" {{ end }}webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
  </div>{{ else }}
-<div {{ if len .Params | eq 2 }}class="{{ .Get 1 }}"{{ else }}style="position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;"{{ end }}>
-  <iframe src="//player.vimeo.com/video/{{ .Get 0 }}" {{ if len .Params | eq 1 }}style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" {{ end }}webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
+<div {{ if len .Params | eq 2 }}class="{{ .Get 1 }}"{{ else }}style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden;"{{ end }}>
+  <iframe src="//player.vimeo.com/video/{{ .Get 0 }}" {{ if len .Params | eq 1 }}style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border:0;" {{ end }}webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
  </div>
 {{ end }}
+{{- end -}}
 {{- end -}}
\ No newline at end of file
diff --git a/tpl/tplimpl/embedded/templates/shortcodes/vimeo_simple.html b/tpl/tplimpl/embedded/templates/shortcodes/vimeo_simple.html
new file mode 100644
index 000000000..dac4aaa03
--- /dev/null
+++ b/tpl/tplimpl/embedded/templates/shortcodes/vimeo_simple.html
@@ -0,0 +1,18 @@
+{{ $id := .Get "id" | default (.Get 0) }}
+{{- $item := getJSON "https://vimeo.com/api/oembed.json?url=https://vimeo.com/" $id -}}
+{{ $class := .Get "class" | default (.Get 1) }}
+{{ $hasClass := $class }}
+{{ $class := $class | default "__h_video" }}
+{{ if not $hasClass }}
+{{/* If class is set, assume the user wants to provide his own styles. */}}
+{{ template "__h_simple_css" $ }}
+{{ end }}
+{{ $secondClass := "s_video_simple" }}
+<div class="{{ $secondClass }} {{ $class }}">
+{{- with $item }}
+<a href="{{ .provider_url }}{{ .video_id | safeHTMLAttr }}" target="_blank">
+{{ $thumb := .thumbnail_url }}
+{{ $original := $thumb | replaceRE "(_.*\\.)" "." }}
+<img src="{{ $thumb }}" srcset="{{ $thumb }} 1x, {{ $original }} 2x" alt="{{ .title }}">
+<div class="play">{{ template "__h_simple_icon_play" $ }}</div></a></div>
+{{- end -}}