Move the emoji parsing to pageparser

This avoids double parsing the page content when `enableEmoji=true`.

This commit also adds some general improvements to the parser, making it in general much faster:

```bash
benchmark                     old ns/op     new ns/op     delta
BenchmarkShortcodeLexer-4     90258         101730        +12.71%
BenchmarkParse-4              148940        15037         -89.90%

benchmark                     old allocs     new allocs     delta
BenchmarkShortcodeLexer-4     456            700            +53.51%
BenchmarkParse-4              28             33             +17.86%

benchmark                     old bytes     new bytes     delta
BenchmarkShortcodeLexer-4     69875         81014         +15.94%
BenchmarkParse-4              8128          8304          +2.17%
```

Running some site benchmarks with Emoji support turned on:

```bash
benchmark                                                                                     old ns/op     new ns/op     delta
BenchmarkSiteBuilding/TOML,num_langs=3,num_pages=5000,tags_per_page=5,shortcodes,render-4     924556797     818115620     -11.51%

benchmark                                                                                     old allocs     new allocs     delta
BenchmarkSiteBuilding/TOML,num_langs=3,num_pages=5000,tags_per_page=5,shortcodes,render-4     4112613        4133787        +0.51%

benchmark                                                                                     old bytes     new bytes     delta
BenchmarkSiteBuilding/TOML,num_langs=3,num_pages=5000,tags_per_page=5,shortcodes,render-4     426982864     424363832     -0.61%
```

Fixes #5534

helpers/emoji.go

@@ -30,6 +30,12 @@ var (
 	emojiMaxSize   int
 )
 
+// Emoji returns the emojy given a key, e.g. ":smile:", nil if not found.
+func Emoji(key string) []byte {
+	emojiInit.Do(initEmoji)
+	return emojis[key]
+}
+
 // Emojify "emojifies" the input source.
 // Note that the input byte slice will be modified if needed.
 // See http://www.emoji-cheat-sheet.com/