<ul class="flexblock steps">
  <li>
    <h2>01. Passion</h2>
    <p>When you're really passionate about your job, you can change the world.</p>
  </li>
  <li>
    <div class="process step-2"></div>
    <h2>02. Purpose</h2>
    <p>Why does this business exist? How are you different? Why matters?</p>
  </li>
  <li>
    <div class="process step-3"></div>
    <h2>03. Principles</h2>
    <p>Leadership through usefulness, openness, empathy, and good taste.</p>
  </li>
  <li>
    <div class="process step-4"></div>
    <h2>04. Process</h2>
    <ul>
      <li>Useful</li>
      <li>Easy</li>
      <li>Fast</li>
      <li>Beautiful</li>
    </ul>
  </li>
</ul>