diff --git a/README.md b/README.md
index adee5651a..1799a2656 100644
--- a/README.md
+++ b/README.md
@@ -8,11 +8,7 @@
 
 ![Screenshot](https://cachethq.io/img/main-interface.jpg)
 
-Cachet is a beautiful and powerful open source status page system, a free replacement to services such as StatusPage.io, Status.io and others.
-
-## Show your support
-
-Cachet is a BSD-3-licensed open source project. If you'd like to support future development, check out the [Patreon campaign](https://patreon.com/jbrooksuk).
+Cachet is a beautiful and powerful open source status page system.
 
 ## Features
 
@@ -25,11 +21,7 @@ Cachet is a BSD-3-licensed open source project. If you'd like to support future
 - Metrics
 - Cross-database support: MySQL, PostgreSQL and SQLite
 - Subscriber notifications via Email
-- Two factor authentication, with Google Authenticator
-
-## Usage in production
-
-Use of `master` in a production environment is not recommended as it may change at any time.
+- Two factor authentication using Google Authenticator
 
 ## Requirements
 
@@ -37,9 +29,9 @@ Use of `master` in a production environment is not recommended as it may change
 - Apache or Nginx server
 - [Composer](https://getcomposer.org)
 
-## How to contribute
+## I'm looking to contribute to this awesome project!
 
-We're always looking for contributions that improve Cachet. It's easy to get started and you don't even need to know how to write a single line of code!
+Sweet, we're always looking for contributions that improve Cachet! It's easy to get started and you don't even need to know how to write a single line of code!
 
 ### Contributing as a non-developer/non-designer
 
@@ -71,11 +63,13 @@ We use these extra dependencies to develop Cachet:
 - Gulp
 - Git
 
-Once cloned to your local machine, you'll need some demo data! Run `php artisan cachet:seed` to get the demo installation on the go.
+Once cloned to your local machine, you'll need some demo data! Run `php artisan cachet:seed` to get the demo installation ready for action.
 
 ## Installation, Upgrades and Documentation
 
-You can now find our documentation at [https://docs.cachethq.io](https://docs.cachethq.io).
+Documentation is found at [https://docs.cachethq.io](https://docs.cachethq.io).
+
+Here are some useful quick links:
 
 - [Installing Cachet](https://docs.cachethq.io/docs/installing-cachet)
 - [Getting started with Docker](https://docs.cachethq.io/docs/get-started-with-docker)
@@ -84,10 +78,10 @@ You can now find our documentation at [https://docs.cachethq.io](https://docs.ca
 
 To test out the demo, you may login to the [Dashboard](https://demo.cachethq.io/dashboard) with the following:
 
-- **Username:** test or test@test.com
-- **Password:** test123
+- **Username:** `test` or `test@test.com`
+- **Password:** `test123`
 
-The demo is reset every half hour.
+The demo is reset every half an hour.
 
 ### Release Notes
 
@@ -95,14 +89,18 @@ We list releases on the [Releases page](https://github.com/CachetHQ/Cachet/relea
 
 ## Translations
 
-A special thank you to our [translators](https://crowdin.com/project/cachet/activity_stream), who have allowed us to share Cachet with the world. If you'd like to contribute translations, please check out our [CrowdIn project](https://crowdin.com/project/cachet).
+If you'd like to contribute translations, please check out our [CrowdIn project](https://crowdin.com/project/cachet).
+
+> Thank you to our [translators](https://crowdin.com/project/cachet/activity_stream), who have allowed us to share Cachet with the world!
+
+## Show your support
+
+Cachet is a BSD-3-licensed open source project. If you'd like to support future development, check out the [Patreon campaign](https://patreon.com/jbrooksuk).
+
+## Professional Installation Service
+
+We offer a professional installation service. To find out more, email us at [support@alt-three.com](mailto:support@alt-three.com?Cachet Installation)
 
 ## Security Vulnerabilities
 
 If you discover a security vulnerability within Cachet, please send an e-mail to us at support@alt-three.com. We handle all security vulnerabilities on a case-by-case basis.
-
-## Installations
-
-We offer a paid installation service, which starts at $99 but is subject to change, dependant on your setup and infrastructure.
-
-To find out more, email us at support@alt-three.com