diff --git a/blocks/html/block_html.php b/blocks/html/block_html.php
index 21833704172..505ff270311 100644
--- a/blocks/html/block_html.php
+++ b/blocks/html/block_html.php
@@ -37,7 +37,11 @@ class block_html extends block_base {
     }
 
     function specialization() {
-        $this->title = isset($this->config->title) ? format_string($this->config->title) : format_string(get_string('newhtmlblock', 'block_html'));
+        if (isset($this->config->title)) {
+            $this->title = $this->title = format_string($this->config->title, true, ['context' => $this->context]);
+        } else {
+            $this->title = get_string('newhtmlblock', 'block_html');
+        }
     }
 
     function instance_allow_multiple() {