diff --git a/admin/settings/users.php b/admin/settings/users.php
index 208556bfb2e..92c483af2ee 100644
--- a/admin/settings/users.php
+++ b/admin/settings/users.php
@@ -240,7 +240,8 @@ if ($hassiteconfig
                         if ($field->param2 > 255 || $field->datatype != 'text') {
                             continue;
                         }
-                        $fields['profile_field_' . $field->shortname] = $field->name . ' *';
+                        $fields['profile_field_' . $field->shortname] = format_string($field->name, true,
+                            ['context' => context_system::instance()]) . ' *';
                     }
 
                     return $fields;
diff --git a/badges/criteria/award_criteria_profile.php b/badges/criteria/award_criteria_profile.php
index d1f30961535..a8910e29f63 100644
--- a/badges/criteria/award_criteria_profile.php
+++ b/badges/criteria/award_criteria_profile.php
@@ -117,7 +117,8 @@ class award_criteria_profile extends award_criteria {
                 if (in_array($field->id, $existing)) {
                     $checked = true;
                 }
-                $this->config_options($mform, array('id' => $field->id, 'checked' => $checked, 'name' => $field->name, 'error' => false));
+                $this->config_options($mform, array('id' => $field->id, 'checked' => $checked,
+                    'name' => format_string($field->name), 'error' => false));
                 $none = false;
             }
         }
diff --git a/lib/tests/behat/showuseridentity.feature b/lib/tests/behat/showuseridentity.feature
index 53446924a3d..277a00b7cb2 100644
--- a/lib/tests/behat/showuseridentity.feature
+++ b/lib/tests/behat/showuseridentity.feature
@@ -32,6 +32,19 @@ Feature: Select user identity fields
     And I press "Save changes"
     And the field "Speciality" matches value "1"
 
+  Scenario: The admin settings screen correctly formats custom field names
+    Given the "multilang" filter is "on"
+    And the "multilang" filter applies to "content and headings"
+    And the following "custom profile field" exists:
+      | datatype  | text  |
+      | name      | <span class="multilang" lang="en">Field (EN)</span><span class="multilang" lang="de">Field (DE)</span> |
+      | shortname | stuff |
+      | param2    | 100   |
+    When I log in as "admin"
+    And I navigate to "Users > Permissions > User policies" in site administration
+    Then I should see "Field (EN)" in the "#admin-showuseridentity" "css_element"
+    And I should not see "Field (DE)" in the "#admin-showuseridentity" "css_element"
+
   Scenario: When you choose custom fields, these should be displayed in the 'Browse list of users' screen
     Given the following config values are set as admin:
       | showuseridentity | username,department,profile_field_speciality |