diff --git a/src/wp-admin/tools.php b/src/wp-admin/tools.php
index b5e600c861..0b28f3e2a7 100644
--- a/src/wp-admin/tools.php
+++ b/src/wp-admin/tools.php
@@ -47,19 +47,19 @@ require_once( ABSPATH . 'wp-admin/admin-header.php' );
 	<div class="postbox press-this-install">
 		<h3><?php _e( 'Install Press This' ); ?></h3>
 		<h4><?php _e( 'Bookmarklet' ); ?></h4>
-		<p><?php _e( 'Drag the bookmarklet below to your bookmarks bar. Then, when you\'re on a page you want to share, simply "press" it.' ); ?></p>
+		<p><?php _e( 'Drag the bookmarklet below to your bookmarks bar. Then, when you&#8217;re on a page you want to share, simply &#8220;press&#8221; it.' ); ?></p>
 
 		<p class="pressthis">
 			<a class="" onclick="return false;" href="<?php echo htmlspecialchars( get_shortcut_link() ); ?>"><span><?php _e( 'Press This' ) ?></span></a>
 			<button type="button" class="button button-secondary js-show-pressthis-code-wrap" aria-expanded="false" aria-controls="pressthis-code-wrap">
 				<span class="dashicons dashicons-clipboard"></span>
-				<span class="screen-reader-text"><?php _e( 'Copy Press This Bookmarklet' ) ?></span>
+				<span class="screen-reader-text"><?php _e( 'Copy &#8220;Press This&#8221; bookmarklet code' ) ?></span>
 			</button>
 		</p>
 
 		<div class="hidden js-pressthis-code-wrap" id="pressthis-code-wrap">
 			<p id="pressthis-code-desc">
-				<?php _e( 'If you can\'t drag it to your bookmarks, copy the following code and create new bookmark. Paste the code into the new bookmark\'s URL field.' ) ?>
+				<?php _e( 'If you can&#8217;t drag the bookmarklet to your bookmarks, copy the following code and create a new bookmark. Paste the code into the new bookmark&#8217;s URL field.' ) ?>
 			</p>
 			<p>
 				<textarea class="js-pressthis-code" rows="5" cols="120" readonly="readonly" aria-labelledby="pressthis-code-desc"><?php echo htmlspecialchars( get_shortcut_link() ); ?></textarea>
@@ -67,7 +67,7 @@ require_once( ABSPATH . 'wp-admin/admin-header.php' );
 		</div>
 
 		<h4><?php _e( 'Direct link (best for mobile)' ); ?></h4>
-		<p><?php _e( 'Follow the link to open Press This. Then add it to your device\'s bookmarks or home screen.' ); ?></p>
+		<p><?php _e( 'Follow the link to open Press This. Then add it to your device&#8217;s bookmarks or home screen.' ); ?></p>
 
 		<p>
 			<a class="button button-secondary" href="<?php echo htmlspecialchars( admin_url( 'press-this.php' ) ); ?>"><?php _e( 'Open Press This' ) ?></a>