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# Product Identification
Product Identification plays a critical role in the diverse spectrum of responsibilities held by a Product Manager. It typically involves identifying and detailing the core features, value proposition, and user demographics of a product. This is an essential preliminary step in product development that not only assists in recogning the unique selling points but also helps in positioning the product appropriately in the competitive market. The rationale, advantages and potential of a product are all captured during the product identification process, making it a key strategic roadmap element for a Product Manager. Knowledge of product identification can empower Product Managers to make informed decisions that align with user needs and business goals.
Product Identification plays a critical role in the diverse spectrum of responsibilities held by a Product Manager. It typically involves identifying and detailing the core features, value proposition, and user demographics of a product. This is an essential preliminary step in product development that not only assists in recognising the unique selling points but also helps in positioning the product appropriately in the competitive market. The rationale, advantages and potential of a product are all captured during the product identification process, making it a key strategic roadmap element for a Product Manager. Knowledge of product identification can empower Product Managers to make informed decisions that align with user needs and business goals.