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chore: add resource link to ux-design >> human-decision-making:frameworks:stephen-wendell-create-action-funnel
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# Stephen Wendell’s CREATE Action Funnel
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# Stephen Wendell's CREATE Action Funnel
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Stephen Wendell's Create Action Funnel is a UX design framework focused on converting website visitors into active customers through a systematic and engaging process. The approach emphasizes on understanding user behavior, catering to their needs, and directing them towards specific actions. The Action Funnel consists of four major steps:
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- **Refine and Test the Experience:** Use wireframes and prototypes to test and iteratively refine the user experience. Employ user testing, A/B testing, and analytics to gather insight on user behavior, preferences, and engagement. Continuously use feedback to make improvements, ensuring that the design effectively leads visitors down the action funnel.
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By implementing Stephen Wendell's `Create Action Funnel`, you can effectively guide users through an engaging journey that motivates them to become active customers, ultimately increasing conversion rates and overall satisfaction.
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- [Behavioral Science Crash Course: Steve Wendel's CREATE Action Funnel](https://www.prodify.group/blog/behavioral-science-crash-course-steve-wendels-create-action-funnel)
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