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<p>From a typographical perspective, the most appropriate method is to set box width in ems <span class='bracket'>(</span>elastic layout<span class='bracket'>)</span> as it ensures the measure is always set to the typographer’s specification. Setting box width as a percentage <span class='bracket'>(</span>liquid layout<span class='bracket'>)</span> gives the typographer approximate control over measure but also allows the reader to adjust the layout to suit his or her comfort. This website has been designed with liquid layout to afford readers this control.</p>
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<p>Relinquishing such control makes some designers quake in their boots, but the beauty and advantage of the Web as medium is that readers are able to adjust their reading environment to suit their own needs. This is a concept that should be acknowledged & embraced, and built into website designs from the ground up.</p>
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<p>Relinquishing such control makes some designers quake in their boots, but the beauty and advantage of the Web as a medium is that readers are able to adjust their reading environment to suit their own needs. This is a concept that should be acknowledged & embraced, and built into website designs from the ground up.</p>
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